At craig+bridget we love problems. We like them so much that we set up our partnership to look after them. Strategic skills honed in big agencies over two decades are now available to be used on everyone’s problems. If you have a newborn or misbehaving brand, a troublesome strategic question, or an opportunity that you can’t wrestle to the ground on your own, we would just love to hear from you. It’s not like working with an agency. It’s like getting two annoyingly enthusiastic new team members. We are Craig Mawdsley and Bridget Angear, bring us your problems.
About us.
When we started working together 15 years ago, we knew we had found something special. Others agreed, Campaign Magazine naming us London’s top strategists 6 times in 8 years. We care deeply about what we do and don’t stop until we get somewhere you love.
We are specialists in brand strategy. We’re not here to crank out facebook ads or optimise the mobile ecommerce journey on your website. If we do our job well, all that comes later. It will work better once we have done what we do best. We use creative thinking to solve strategic problems for brands. Our satisfaction comes from doing brand and marketing strategy well, so it makes a difference for years to come.
Our process puts collaboration at the centre, because none of us are as smart as all of us. We work in the open, sharing as we go, no big reveal. We take everything personally, working tirelessly until we get to something you love. When you work with us, you work with us - we don't delegate. It's our thinking and our brains on the job (for better or worse). People enjoy this and it makes a difference.
We use a process to help us get to the right outcomes. This alternates phases of exploration and expansive thinking with phases of decision and distillation. We can think fast, or slow. We immerse to understand the issue, develop a range of answers, expand to show how the core idea works, then assess to review the implementation.
We would love to meet you and work out how we can help.
Our IDEA process.
The story
so far.
Since we began in January 2021, we have worked with 80 different brands on problem solving projects.
Our brand history.
Before we set out on our own as craig+bridget we had the chance to work with many brands over decades in advertising. This is the full list up to 2023.
Action for Children, Ada Ventures, Alzheimer’s Research UK, Allianz, Alvie, Angel’s Envy, Appello Group, Arla, Asda, Ariel, Aviva, Bacardi, Baileys, Barclays, Battersea, BBC, bEAT, Billy+Margot, Bio&Me, Birds Eye, Bombay Sapphire, Bodyform, Bonkers, Browne Jacobson, BT, Bubble, Calpol, Cancer Research UK, Careline365, Cesar, Childs Farm, Cognizant, Comic Relief, Countingup, Currys PC World, DeBeers, Diageo, Dolmio, Doritos, Drambuie, Dulux, EDF Energy, Entain, Essity, Eurostar, Flexa, Flymo, Galaxy, Gibson’s Finest, Glanbia Nutrition, Glenfiddich, Google, Graze, Great Ormond Street Hospital, Guinness, Hays, Heinz, HelloSelf, Hendricks Gin, Hiscox, Hop House 13, Hospice UK, International Science Council, Jaguar, Johnson & Johnson, Kininvie, Kodak, Kraft Jacob Suchard, Lay’s, Listerine, London Business School, Macmillan, Make Poverty History, Malta Guinness, Maltesers, Mars, Martini, Mercado Libre, Mercedes, Miele, Nando's, National Trust, Nestle, Netwealth, Nood, Norwich Union, Nutmeg, Octopus Investments, Oscar Mayer, Oxford Medical Products, Pepsi, Pizza Hut, Poppy’s, Process Metronome, Procter & Gamble, Psyched4, Pyrat, PZ Cussons, QA, Quaker, Reyka Vodka, Rexona, Rhodes Pet Science, Riviera Travel, Roche, Royal Mail, RuPaul's Drag Race, Sainsbury’s, Schwartz, Screwfix, St Tropez, Sheba, SlimFast, Smart Energy GB, Snickers, Social Liberal Forum, Sony, Starbucks, StudioThink, Sunbites, Sunny Delight, Symprove, Tangle Teezer, Tena, The Balvenie, The Economist, The National Lottery, T-Mobile, Tooth Fairy, Trailmix, Tropicana, Twinings, Twix, UK Pet Food, UKTV, Unicef, Unilever, UK Government, Virgin Atlantic, Virgin Holidays, Visa, Volcano Coffee Works, Walker’s, Warburton’s, William Grant Distillers, World Remit, YouTube, Yuty, Zamo Capital.
We are keen to find a client whose name begins with the letter X.