At craig+bridget we love problems. We like them so much that we set up our partnership to look after them. Strategic skills honed in big agencies over two decades are now available to be used on everyone’s problems. If you have a newborn or misbehaving brand, a troublesome strategic question, or an opportunity that you can’t wrestle to the ground on your own, we would just love to hear from you. It’s not like working with an agency. It’s like getting two annoyingly enthusiastic new team members. We are Craig Mawdsley and Bridget Angear, bring us your problems.
About us.
When we started working together 15 years ago, we knew we had found something special. Others agreed, Campaign Magazine naming us London’s top strategists 6 times in 8 years. We care deeply about what we do and don’t stop until we get somewhere you love.
We are specialists in brand strategy. We’re not here to crank out facebook ads or optimise the mobile ecommerce journey on your website. If we do our job well, all that comes later. It will work better once we have done what we do best. We use creative thinking to solve strategic problems for brands. Our satisfaction comes from doing brand and marketing strategy well, so it makes a difference for years to come.
Our process puts collaboration at the centre, because none of us are as smart as all of us. We work in the open, sharing as we go, no big reveal. We take everything personally, working tirelessly until we get to something you love. When you work with us, you work with us - we don't delegate. It's our thinking and our brains on the job (for better or worse). People enjoy this and it makes a difference.
We use a process to help us get to the right outcomes. This alternates phases of exploration and expansive thinking with phases of decision and distillation. We can think fast, or slow. We immerse to understand the issue, develop a range of answers, expand to show how the core idea works, then assess to review the implementation.
We would love to meet you and work out how we can help.
Our IDEA process.
The story
so far.
Since we began in January 2021, we have worked with over 100 different brands on problem solving projects.
Aberfeldy, Acnecide, Action For Children, Ada Ventures, AlvieHealth, Angels Envy, APG, Appello, Artham Partners, Axel’s Elixir, Bacardi, Baileys, Bally’s, Balvenie, Battersea, BBC, Benyfit Natural, Beyond The Blueprint, Billy+Margot, Bio&Me, Brora, Browne Jacobson, bwin, Careline365, Carpetright, Chelsea FC, Childs Farm, Coole Swan, Costa, CountingUp, Daily8, Danone, Dave, Diageo, Discarded, Doritos, Drambuie, Entain, Fern Trading, Flexa, Galderma, Gibson’s, Glenfiddich, Goodlands, Goodstuff, Google, Great Jones, Guinness, Harrogate Spring Water, Hays, HelloFresh, Hendrick’s, Hospice UK, IPA, jackpotjoy, Johnnie Walker, Kensa, Kininvie, Ladbrokes, Lay’s, L&G, London Business School, loop, Louisville Distilling Company, McCormick, Mercado Libre, Miele, Milagro, Monkey Shoulder, Monopoly Casino, Moore Barlow, Mr Purrs, Nando’s, National Lottery of Ireland, National Trust, Netwealth, Nood, Octopus, Oykos, Oxford Medical Products, PartyPoker, PepsiCo, Pipers, Plant Works, Poppy’s Funerals, Port Ellen, Project Metronome, Psyched4, PureGym, Purifide, PurrPops, Pyrat, PZ Cussons, QA, Reyka, Rhodes Pet Science, Royal Brackla, RuPaul’s Drag Race, Santa Teresa, Schwartz, Screwfix, Silent Pool, Silver Service, SlimFast, Stack Data Strategy, Sting Energy, St Tropez, Studio Think, Sunbites, Swish Fibre, Symprove, Tangle Teezer, Tanqueray, The Sexton, Thinx, Tooth Fairy, Trailmix Games, Trojan Energy, Tullamore Dew, UK Pet Food, UKTV, Virgin Games, Volcano Coffee Works, W, Walkers, Warburton’s, Wild Squirrel, William Grant & Sons, Yuty, Zamo Capital, Zuru.
We are keen to find a client whose name begins with the letter X.