Our favourite problems.

People sometimes ask us what kind of clients we want.

To which the only answer is ‘ones who pay their invoices on time’ (hey, we’re running a micro-business here, we don’t want to get picky about who we ‘want’ to work with, we’ve got Deliveroo bills to pay).

But let’s indulge the question for a minute.

We love working with ambitious small businesses. Decisions get made faster, you often work with founder entrepreneurs, and you can really see the difference you make, as things grow fast, right before your eyes. They’re brave and bold and take risks.

We love working with big established businesses. Your ideas get backed with big budgets and can touch the lives of millions. It’s good to work with specialist marketing professionals, and easier to impress others about what you’ve been doing (because they have heard of the brand).

It’s great to work in categories you have a personal connection with, because you can really bring something of yourself to the problem (if there are any running brands out there with problems, please get in touch).

It’s great to work in categories you have never experienced before, because you discover new things every day and can bring a fresh perspective.

There’s nothing like working with a successful organisation, because confidence flows through their decision making and they can afford to get things wrong occasionally.

There’s nothing like helping a failing organisation, because they have nothing to lose and you can help turn things around.

Brands based on innovation are always exciting, as they are constantly pushing forward, inventing and reinventing themselves.

Brand based on tradition have more soul and heritage and strong sense of who they are, with a wealth of stories and history to draw upon.

Global projects give you the biggest canvas to work on and the fascinating and demanding challenges of hugely varied cultures intersecting with a single brand and enterprise.

Local projects mean you can get really deep into cultural meaning and draw on personal experience and history, to offer a solution with much more texture and depth.

You absolutely have to work with organisations that match your personal values, so you can be totally in tune with your clients and their purpose.

You absolutely have to get out of your comfort zone and work with organisations that think very differently to you and value different things, to challenge and grow your view of the world.

You can see where we’re going with this.

Of course we’re interested in doing all of those things.

And not just because we have mortgages to pay.

Because we never know where the most interesting problem will appear, or where the most enjoyable relationship will blossom from.

What kind of clients do we want?

Clients who believe that brand strategy matters and who think we can help.

Big, small, local, global, winning, losing, famous, unknown, purposeful, or otherwise, we really don’t mind.

The more diverse the better.

Difference is the parent of innovation – the greater the variety of problems we tackle, the more interesting our reference points will be and the better we will get.

Bring them all our way.

We love your problems equally.

Although we will love you more if you pay your invoices on time.